Artech is excited to introduce you to our new Acquisitions Editor, Peter Froehlich. To get to know him better, Ana Tobin from Marketing held a quick chat.
AT: Welcome to Artech House! How are you settling in?
PF: Thank you. Settling in is going well, as with everything, it is a process, but everyone has been welcoming and Boston is beautiful!
AT: Can you please give a brief overview of your background and areas of expertise?
PF: Sure: I served as the director of Purdue University Press and head of Scholarly Communication for Purdue University for several years. In those roles (one appointment, two titles), I was head of house, headed up book acquisitions, and managed a portfolio of journals for the Press. I also supervised the Open Access Journal (OAJ) publishing program and the Institutional Repository (IR). Prior to that, I served as head of global rights and licensing for Indiana University Press, where I had previously served as an assistant acquiring editor (books) for a few years, and publishing associate (journals). I’ve been Co-Principal investigator (Co-PI) on a few major grants. Including one in Global Grand Challenges research, comprising and funding nine multidisciplinary research teams, across two grants. I completed my MBA in Marketing, Entrepreneurship, and Supply Chain Management and am certified as a Six Sigma green belt in data-driven continual process improvement. As for areas of expertise, my background tracks well with publishing strategy and leadership, but I love content acquisitions and multi-platform communication project development.
AT: What are you most passionate about in publishing?
PF: Collaborating with colleagues and scholars. Finding important work and amplifying the voices of top researchers and subject matter experts to reach the greatest possible audience; to help them grow their careers and have the greatest impact.
AT: What are you most excited about in your new role as acquisitions editor?
PF: Getting to know our authors, exploring IEEE, and making new contacts!
AT: What are you most looking forward to about working with authors?
PF: Learning and being inspired by their passion; every new industry and area of practice is an adventure.
AT: What do you look for in a book proposal?
PF: Technical soundness and value to our audience, first. Content needs to solve a problem and fill an informational and practical need for readers. Next, a brief but thorough survey of the competitive landscape (competing titles already available). Content has to be valuable and original or better than what’s already out there. And last. a clear hook or unique focus, anticipating major trends in society, research, and industry; disciplines or subdisciplines. We want to be valuable, original, and optimally relevant, targeting impact.
AT: Lastly, please describe your perfect fall Saturday.
PF: Well, I’m a geek, so that would include a long trip to the gym and/or intense Yoga session. Followed by a long lazy afternoon with friends exploring a park or a museum or watching some college or professional sports, wrapping up in a bustling pub or bistro, before racing to a show of some kind, be it a good film or some live music, preferably improvisational jazz. If the jazz club serves dinner, we could skip the racing around; but, sometimes racing between venues adds to the fun!
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